L3

L3 Consulting Group is a team of specialists who will support Small and Medium-sized firms in the Balkans region in their quest to develop better business outcomes. L3 stands for Level 3. All business is based on three key Pillars: Operations; Finances; People. A level 3 form is running at an optimal level on all three pillars. But, most firms are either struggling with one or two of the above pillars. L3’s goal is to help these firms reach Level 3 – hence the name L3. This means that L3 not only brings your organisation to Level 3, but it does it in a way that applies consulting and operational experience.

Challenge

Since the company has only just started doing business in Croatia, a development strategy and branding was in order. The greatest challenge was to differentiate the company from “traditional” consulting firms.

Solution

The traits that comprise the core of the brand are Professional, clean, strong, reliable, honest, with a hint of practicality. It all started from the designing of a logo, which was itself composed out of 3 elements: communication, repositioning, and initials. To highlight the honesty and openness towards cooperation with smaller and medium-sized companies, custom, hand-drawn illustrations were used to show the work method. The primary color is turquoise, unlike competitors which usually use bright green shades.